CHEN

LI

Culture and Lifestyle

Editor

Marketer

Translator

About Me

Graduating from National Taiwan University (Foreign Language Major with Art and Design Certification), I moved to London and worked as a content translator for Farfetch, an international online lifestyle boutique for around 3 years until now. With many experiences and knowledge in creating all types of e-commerce campaigns and content, including product description, fashion, lifestyle, and interview editorials, I'm confident to bring benefits and traffic flows to any online presence.

On top of my e-commerce experience, I've accumulated marketing and branding expertise through cooperation with clients such as Dixon Drum, BeMoral Cosmetics, Amazon Prime Plus, and CPC Oil Corporation. Having developed knowledge of products of different types and insights into different target audiences, I am ready to build engaging campaigns and images for your brands.

自台灣大學外國語文學系（輔修藝術設計學程）畢業後，我移居至英國倫敦，並在線上生活風格網站Farfetch擔任品牌內文企劃。近3年的經驗，使我非常熟悉企劃各種線上行銷活動，與撰寫生活風格、名人採訪等文摘。

除此之外，我也曾為Dixon爵士鼓、BeMoral美妝、Amazon Prime Plus、MyBest好物推薦網、中國石油等不同品牌商與平台撰寫廣告文案、部落格、社群媒體發文、網站企劃等，對於線上行銷策略與專案協調統合十分熟捻。

Work Experience

Sep 2016 - Present

Marketing and Branding Consultant

Dixon Drum/ BeMoral Cosmetics/ Amazon Prime Plus

CPC Corporation/ My Best Shopping Guide

Taipei, Taiwan

Built brand philosophy and visual identity, making sure all marketing materials to be cohesive with the brand images
Proposed, evaluated, and executed online and offline marketing campaigns, including website creation, photo/ video shooting, ad creation, editorial writing, and social media management

設計品牌理念、標誌用色，確保各項平面視覺符合品牌形象
提案、規劃並執行主題行銷企劃，包含影片拍攝、形象照拍攝、廣告文案撰寫、社群媒體管理、網站架設等

Aug 2015 - Mar 2018

Content Creator

Farfetch Fashion & Lifestyle Online Boutique

London, UK

Researched and compiled trending topics and created proposals for content creation strategies
Edited and translated fashion/lifestyle/interview editorials, newsletters, and product description
Cooperated with SEO team to integrate most searched words into all content

研究並搜集流行時尚議題並執行提案與企劃
撰寫商品描述、時尚生活文摘、促銷導購電郵、廣告文案、社群經營
與SEO部門合作，將熱搜關鍵字融入至編輯內容中

2014 - 2015

Sales Advisor

Bicester Outlet Center

Bicester, UK

• Ranked as the top seller with highest UPT and AVT

• Built steady and long-term relationship with customers

• Assisted the manager in trend research, client survey, marketing plans and visual merchandising

• 每月的銷售冠軍

• 利用個人客戶書追蹤服務後續,和大客戶保持穩定良好的關係

• 協助經理分析銷售數字、目標客群，並作商品陳列設計

Education

2014

Bachelor of Arts in Foreign Language and Literature

University of Southampton, UK

英國南安普頓大學

外國語文學系交換學程證書

2010 - 2014

Bachelor of Arts in Foreign Language and Literature

(GPA3.79/4.30)

National Taiwan University, Taiwan

台灣國立台灣大學

外國語文學系學士學位

2010 - 2014

Certification of Art and Design